The benefits of growing an email list
Your email list offers a space OUTSIDE the overwhelming world of social media to grow and nurture relationships with your audience. The value of this is immense.
- Your content can be longer and more in-depth without the distraction
- You can boost your brand recognition - you'll be popping into people's inboxes whether they open your emails or not
- You can build a relationship of trust with your audience and cement your position as an expert in your industry
- People buy from those they trust. So nurturing people in this way paves the way for sales further down the line
- It's cost-efficient
- It provides you with data so you know exactly what's working and what's not
Different types of email sequences you might need:
Welcome sequence (approx. 4-6 emails)
Sent automatically to new email subscribers after they've signed up to your freebie (lead magnet). Designed to engage and build rapport with new subscribers.
Nurture sequence (approx. 6-10 emails)
Designed to deliver value, build genuine connections, boost brand recognition and credibility with your email list subscribers. Also good for the 'pre-launch' period, so you can 'warm up' your audience before a launch.
Sales sequence (approx. 7-10 emails)
Designed to sell something (e.g. a launch, sale or promotion).
Ready to get your emails sorted?
I only work on one project at a time, so get in touch today to avoid long waiting times. Let’s get the ball rolling!